Tuesday, August 12, 2014

Relevance of Retail Ready Packaging Solutions

For the purpose of making their food products look innovative, appealing and fun to the consumers, manufacturers are always in the search of appropriate materials. It is also important to maintain the freshness and preserve the items in the packages. The recent times have witnessed development of rather new and high utility packaging solutions which have met the requirements of the suppliers with effectiveness. It is a well known fact that the grocery consumers want to buy products which are very convenient in their use.  Those materials are given preference over the others which can be readily prepared. Thus the task of those makers is tedious who are basically dealing with items which need to be cooked or some other sort of preparation. But with the advent of latest technology in this sector the whole concept of merchandising and marketing has revolutionized for the betterment.

The modern and innovative category of Retail Ready  Packaging Solutions which are of the type "One Touch" has made rather easy for the retailers to supply efficiently to the entire supply chain. This has resulted in reduced costs, various operational benefits and eco friendly alternatives. These are supplied to the whole chain including Logistic loop, Supplier and the point of sale. The fast moving varieties in the shops are also easily accommodated namely personal care, fresh produce, snacks and beverages. Some of the benefits offered by the solutions are amazing savings on the materials that are disposable, great reductions on the cost of replenishment, increased sales as a result of improved availability, better visibility of products, enhanced promotion, better space utilization in the trucks and faster pickups.

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